Learn SEO & Improve Your Website
Whether you are a complete beginner or an experienced SEO, these plans
will help you improve your websites and increase your search engine rankings
with easy to understand step-by-step instructions.
Whether you are a complete beginner or an experienced SEO, these plans
will help you improve your websites and increase your search engine rankings
with easy to understand step-by-step instructions.
Become better than your competitors!
Tutorials, tips and
challenges, all based
on current search
engine news.
For those who know some SEO
but want to keep improving
Stay updated on important changes!
Major algorithm change?
Big Google announcement?
You’ll be the first
to know!
Join the thousands who
receive Marie’s newsletter.
This is a course which give you step by step instructions on how to improve your
website’s search engine rankings.
This course is perfect for small business owners who want to learn how to do your own SEO
(Search Engine Optimization), for those of you who want to learn how to do SEO as a career,
and also for established SEO’s who want to learn as much about SEO as possible.
Every two weeks you will receive a lesson with a thorough, easy to understand tutorial.
Lessons will be easy for beginners to understand, but will also contain good and helpful
information and tips for intermediate SEOs as well.
Tips on writing content that both search engines and users will like
Setting up and getting the most out of free tools to monitor your success including
Google Analytics and Google Search Console
Writing good title tags to help Google understand your topics better
and meta descriptions to help improve the number of people who click
on your page when seen on a Google search
Keyword Research to determine which words you should be focusing on
when writing content for your site
Easy to follow tips on improving your Page Load time
which will make your site more attractive to Google and to potential customers
Thorough instructions on ranking well for local (maps) listings
How to find and fix potential issues with Google algorithms such as
Panda, Penguin, and Quality Algorithms
and much more!
Lessons include tutorials and tips on how to get good links
that will help you appear higher on Google Searches and comply with Google’s Quality Guidelines.
Link building tips include the following
Citation building
(These links in high quality directories will help with your local (maps) rankings.)
How to do competitor research and determine
which links you could and should get
Effective outreach techniques that work and
won’t get you in trouble with Google
Step by step tutorials on how to create great content
and get people to link to it
No! The courses are written with the beginner in mind. Every step will be explained in great detail.
There is also a section with each lesson where you can ask questions if something doesn’t make sense.
Currently closed
(You’ll also get the Search News You Can Use
Have questions? Check out the FAQ section below.
This newsletter will not only keep you up to date but will give you
regular tips and tutorials on changes you can make
to be continually improving your website.
Who is this for?
People with some decent SEO experience will most benefit from this subscription.
While beginner SEO’s and business owners can get value from this newsletter,
(and it’s included if you buy the Learn SEO Course), it will have some advanced topics.
What is included?
Every two weeks you will receive an email telling you about important
news in regards to Google and other changes in the search industry. You’ll get the following:
Important Search News
Detailed Tutorials and Tips to help you outrank your competitors
Challenges that will help you improve your website
If a Google employee discusses a ranking factor,
algorithm update or other change that you can take advantage of,
this newsletter will share with you practical, easy to follow advice
on how to adapt your website. The goal is to be always improving
our sites so that we can be the best option for both users and
search engines.
About Challenges
Occasionally in this newsletter you’ll receive a challenge.
For example, we may have a thorough discussion on ways to
identify and win featured snippets (those answer boxes that appear
at the top of a Google search.) Or, we might talk about a specific tactic that
you can do to lower page load time. We’ll then challenge all
subscribers to do the work and share their results. (Sharing can be
completely anonymous if you’d like.)
This newsletter will be extremely valuable and actionable.
Have questions? Check out the FAQ section below.
For years now, I have kept website owners up to date
on important Google changes.
In the past, the newsletter focused primarily on notifying
subscribers of major updates of Google’s Panda and Penguin algorithm.
Now, this newsletter will contain:
Any important Google update news
Any important Google changes that have been announced
and other news that is urgent in nature
How does this newsletter differ from the $18/month version?
The $18 Search News You Can Use newsletter will
contain MUCH more actionable advice as well
as challenges, detailed tutorials, and discussions.
If you’d like the free version of my newsletter
Have questions? Check out the FAQ section below.
Thank you so much for considering purchase of my courses or subscription to my newsletters. If you’re interested, here is a little bit of information about me and how I can help you.
I’ve been doing SEO since 2008. In 2012 I began doing SEO consulting full time. I had been a veterinarian for over 13 years and although I loved my job, I was MUCH more obsessed with figuring out Google than I was with fixing up pets. I know that seems crazy, but I have absolutely no regrets and love what I do today.
If you have heard of me before, you probably know that I am an expert in Google penalties and algorithm changes like Panda and Penguin. I have lifted hundreds of penalties. I’ve consulted with a huge number of businesses with issues with Google’s Panda and Penguin algorithms. If you’re interested you can go here to read about case studies and testimonials.
I also speak regularly at search engine conferences like Pubcon and SMX. I’m regularly quoted on well known Search Publications such as Search Engine Round Table or The SEM Post. Rand Fishkin, the founder of Moz.com considers me someone with “remarkable SEO expertise” and listed me as one of his top five influencers in the industry. I have also served as an expert SEO witness in a multi-million dollar court case involving a Google penalty.
Since starting my SEO consulting I have been privileged to work with companies of varying sizes. While I found that I could make the most money consulting with the large businesses, I have found that I get the most joy out of helping small business owners with their SEO problems.
In the last few years I have done monthly consulting for general SEO with quite a few small businesses. I have seen some incredible successes. I have run successful SEO campaigns for lawyers, dentists, veterinarians, photographers and many other businesses. I’ve also worked alongside with some of these businesses in offering coaching. Here’s a couple of screenshots from clients of mine. The first is a lawyer who was able to overcome stiff competition. The second is a local small business that was able to outrank some huge players in their city.
I love doing this kind of SEO work, but I found that there weren’t enough hours in my day! I get requests almost every day for SEO help, but there is a limit to how many clients I can take on. The next logical step really would be for me to hire a team, train them and create an SEO agency.
I have had several offers of funding (one of several million dollars) or partnership inquiries from people who have enough faith in me to want to join me in creating an incredible SEO agency. For some reason though, this path doesn’t excite me. For years now I have had a dream of creating SEO courses and being able to help thousands of people to improve their search engine rankings.
These SEO courses have taken me a LONG time to prepare. I’ve had people sitting on waiting lists for months asking me if they were ready yet and my response was always, “Soon…I’m working on them.” Eventually I realized that in order to produce the courses that I wanted to create, I would have to dedicate 100% of my time to them. I stopped taking all new client work and have been actively working on this content for several months now.
These courses will help anyone who wants to improve their websites. However, right now, the people who will get the most out of them are small business owners. Most small businesses can’t afford to hire a really good SEO company as the good ones will often charge thousands of dollars per month. My hope is that you, as a small businesses owner can use my course to train yourself or an employee on how to improve your website and get better rankings and more business as a result.
I also hope to train up a new generation of SEO professionals who can do good work and still stay within Google’s guidelines. Many of the SEO tutorials and courses that you will find online now advocate techniques that contradict Google’s Quality Guidelines. Sure, you can often see good results by paying for links or by doing sneaky things like running your own private blog network, but if you get caught by Google, your whole business can suffer immensely. Trust me…I’ve seen hundreds of businesses who were ruined because they hired an SEO company that tried to use shortcuts and sneaky tactics to trick Google into ranking them higher than their competitors. My goal is to train you to do such a good job at SEO that I can eventually refer SEO work to you! I only refer SEO work to people whom I really trust to do good, honest, Google-compliant work.
In the future you’ll see more information about my long term plans for this course. I have some verbal agreements with a few large SEO agencies right now who have promised to offer job interviews to anyone who has taken my SEO course. Several of these companies have told me that their biggest problem right now is that they can’t hire people who are skilled and understand SEO well. I hope to change that! I also hope to be able to teach you enough that should you wish, you could start your own freelance SEO consulting agency and make good money working from home with yourself as a boss.
I’m not doing individual consulting right now. However, I do have a list of individuals and SEO companies whom I trust to do good work. Some of these will also offer hourly consulting if you just need a little bit of help. Fill out this form and I’d be happy to connect you with an SEO Professional whom I’d recommend and trust.
The $40 LEARN SEO plan is a complete course on SEO. It will cover some very basic tactics but quite quickly gets into more intermediate topics. If you have a small business, run a website or want to offer SEO services to others, this is the course for you. The $18 Search News You Can Use newsletter will give you tips and tricks to implement on your website but it is not a complete course in SEO. Note: If you pay for the $40 plan, you will automatically get the Search News You Can Use newsletter and the regular Google Updates Newsletter as well.
No! The Learn SEO course is geared towards beginners. Everything is explained in easy to understand instructions. If you don’t understand something there is a discussion section in which you can ask for help.
At this point, I don’t have an end to the course! You’ll be sent an email with a new lesson every two weeks. There is so much to learn about SEO that I could conceivably keep sending you valuable and helpful information for a couple of years. However, at any point if you feel that you have learned enough, you can leave the program or downgrade to the $18 per month Search News You Can Use Newsletter.
Each lesson will have homework assignments. Some of these assignments can be completed quickly. Others may take time to complete. There will also be reading assignments. These are not mandatory, but it is recommended to complete this reading in order to learn as much about SEO as possible.
I anticipate that you, or a staff member, can complete each lesson by spending 1-2 hours per week or possibly more for some lessons.
I have committed to doing quarterly reviews of all of the content in my course. If Google makes a change, I’ll update the section in my course that applies and I’ll let you know about it. My goal is to make this a resource that never gets outdated.
It is highly recommended that you have a website to use as your homework/assignment website. Each lesson will give instructions on changes to be made to the website. You can still learn by reading the course material, but you’ll probably learn a lot more by implementing the suggested changes yourself.
It is very unlikely that you will cause harm to a site by implementing changes suggested in this course. However, if you are using a friend’s business, please make it very clear that you are learning. You really should be able to help improve their rankings, but there is always a bit of risk involved when you make changes to any site.
It’s recommended that you make a backup of the site before starting.
You will also need access to Google Search Console and Google Analytics for the site.
Yes! I have verbal agreements with a few SEO companies who are willing to offer interviews to people who take my course. Also, if you stick with me for long enough and learn enough, you can potentially start a business from home offering SEO services to local businesses.
As we get further along in the course, if there is enough interest, I will create modules to help you learn how to get and manage SEO clients. For those of you who learn this content well, I can also probably send you clients to work with as I get many requests each week for recommendations for good SEO providers.
Not yet. At this point I am still creating course content as we go along. Once I have enough content, I may eventually sell these courses as a full package rather than via email subscription.
For each lesson there is a discussion session. You’ll be able to ask as many questions as you like in this section provided that they relate to the content of that lesson.
If you have further questions, I am happy to connect you with an SEO professional whom I trust to give you excellent help. Most of these providers work for a reasonable hourly rate.
I wish that I could offer one on one coaching. There are unfortunately not enough hours in the day for me to consult individually.
Nope. I don’t know everything about SEO. But I do know a lot. There will be places in the course where I may say something like this: “No one knows for sure if this is the best technique, but the general consensus is to do this…”. There will likely also be places where I change my teachings as new information becomes available. As a course subscriber, you’ll be updated when this happens.
SEO is a field where there can be many different beliefs on how to get things done. What I can promise you is that I’ll give you the most accurate information that I can.
I would like it to be possible for everyone who has a strong desire to learn SEO to be able to take this course. If you truly can’t afford the $40 per month price tag, then contact me and explain your situation to me. I have reserved a certain number of licenses each month to be offered at a discount for people who are eager to learn but have financial hardship.
Become better than your competitors!
Tutorials, tips and
challenges, all based
on current search
engine news.
For those who know some SEO
but want to keep improving
Stay updated on important changes!
Major algorithm change?
Big Google announcement?
You’ll be the first
to know!
Join the thousands who
receive Marie’s newsletter.
Want an update when Google makes a big algorithm change or other announcement? Sign up here!