Google's Quality Raters' Guidelines

The key to SEO success in 2018 and beyond.

Are you a website owner? Do you work in SEO? Understanding Google's Quality Raters Guidelines is must-have knowledge as you move forward with your SEO strategy.

Google's Quality Raters' Guidelines is a large document that is given to thousands of people whom Google hires as contractors. The goal of these guidelines is teach these “Quality Raters” how to assess the overall quality of a website. Marie Haynes has pored through the guidelines word-by-word, developed optimization strategies, and is seeing amazing results with her clients in implementing these strategies. In this book, she shares the tips and how-to's that will help you improve your site's quality in the eyes of Google.

If you're a paid subscriber to Marie Haynes' Search News You Can Use newsletter, receive a copy for free (must be logged in to access download link).

MozPod: Marie Haynes on the Quality Raters Guidelines

Marie Haynes joined the MozPod podcast to discuss the Quality Raters Guidelines and how they can help improve your site's SEO. Listen below.

topics Covered


Experience, Authority & Trust


Your Money or Your Life


On and off site reputation

Site Quality

Low vs. High Quality Content



Marie Haynes' newsletter provides in-depth SEO advice and tips every two weeks.

The goal is not only to inform you of current news in the search industry, but also to give you actionable tips, tutorials, and techniques that you can use to improve your website.

A subscription to the newsletter includes a free copy of the Marie's e-book and checklist for the Quality Raters Guidelines.

Sign up for an $18/month newsletter subscription through Paypal above and receive a complimentary copy of the Quality Raters Guidelines.

E-Book (PDF) + checklist


The 40-page guide + checklist includes:

  • A breakdown of each section in Google's Quality Raters Guidelines
  • Instructions on how to investigate each potential issue and the recommended changes
  • A Word document that contains the checklist that Marie uses to audit sites and assess site quality
  • Also contained within the word document: An explanation that is geared towards helping clients understand the section better, a screenshot from the QRG, and a section on what to check

About the Author

Dr. Marie Haynes is recognized as a leader in the SEO industry and has 10+ years of experience helping businesses of all sizes improve their site quality. She is a frequent contributor to and Search Engine Watch and a regular speaker at Pubcon and SMX. Marie was named one of the top five industry influencers by Rand Fishkin, founder of Moz, and constantly stays up to date with changes to Google’s algorithms to the benefit of her clients.

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