Search News You Can Use
Marie Haynes' Newsletter
Helpful advice, tips and challenges to help you improve your website.
This newsletter is sent out approximately every two weeks. The goal is not only to inform you of current news in the search industry, but also to give you actionable tips, tutorials and techniques that you can use to improve your website.
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The light version will keep you updated on the most important news on Google algorithm updates, and more.
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Most recent episode:
Episode 11 - June 19, 2017 - In this episode we have a lot of things to cover. Many of them were topics that came up at SMX Advanced. For paid subscribers, we're starting off on a series of super easy to implement tips to help you improve your page load time. At SMX Advanced, Gary Illyes commented that when we move to a mobile first index, your page speed on mobile is going to be super important. I have found that every tutorial that I read on making page speed improvements is extremely technical and complicated. I don't claim to be an expert on page load time, but I am learning. I'll walk you through the changes that I make to my own website so that you can implement similar ones on your site as well.
Episode 10 - June 5, 2017 - In this episode we'll unpack several Google announcements. I'll also share with you a great way to find and fix broken links using Google Analytics. This method is even better than finding broken links in Google Search Console. We'll talk about the difference between noindex and a robots.txt block, a way to see what your competitors are working on and a lot more.
There are a lot of articles in the recommended reading section as there have been some really good studies and reports published recently.
Episode 9 - May 22, 2017 - There have been a number of big algorithm changes in the last few weeks. In this episode we'll look at those dates. We'll also look at all of the latest news in the SEO industry. This episode includes a few tips to help you improve your site. It also goes over a great way to use your social profiles in order to get links.
Episode 8 - May 5, 2017 - In this episode we'll talk about my thoughts on how so many sites that were affected by Fred had issues with Expertise-Authority-Trust (E-A-T). We'll also cover a bug affecting Amp pages. There are several tips for local SEOS and also some link building advice and much more.
Episode 7 - April 20, 2017 - This is a massive episode of my newsletter. A lot of interesting things have happened recently. We had a couple of significant algorithm changes in April. I have written my thoughts on those. There is some new information on reavowing links that I found quite interesting as it contradicts something that Matt Cutts said two years ago. This episode has a couple of great tips for local SEOs and also for eCommerce stores.
My favorite part of this episode is the challenge in which I'm going to walk you through some steps that I took to try and increase conversions for one page of one of my sites. I'm going to challenge you to do the same! Note: This challenge is available to paid subscribers only.
Episode 6, April 7, 2017 - This is another packed episode. We'll talk about some possible algorithm updates over the last two weeks as well as the latest on the "Fred" Algorithm update. I'll share with you two things that you may be doing that could cause you problems with Google's mobile interstitial algorithm as well as some cool keyword research tips. There are also really good things in here for people with small businesses.
Episode 5, March 23, 2017 - The Fred Edition. This is a HUGE episode in which I talk all about my findings on the Fred algorithm change. You'll also find tips on how to find and deal with 404 pages, stuff about a potential adult update, a great way to get links to eCommerce sites and much much more.
Episode 4, March 9, 2017 - There are loads of tips in this episode including information on finding internal link opportunities, information about reviews that are a game changer for local SEO, step by step tips on how to find internal link opportunities, and so much more!
Episode 3, February 23, 2017 - This episode is packed with some great tips to help improve your on-page content. Have you notice the “People Also Ask” boxes in the SERPS? In this episode I’ll share with you an awesome way you can use these to your advantage. We talk about the recent February 7 algo update. Also, I give some really good tips on how to improve your above-the-fold content.
Many other topics are discussed in this episode as well.
Episode 2. February 9, 2017 - Information on Google algorithm changes, important news for WordPress site owners, and great tips for migrating to https. If you have a local business, you'll want to know more about something discovered about review stars. This episode includes several tips on looking for things that can cause your site to accidentally be removed from Google's index and much more.
Episode 1. January 26, 2017 - Information on crawl budgets, interstitial penalties, and the mobile first index. Tips include a simple way to improve WordPress security, tips for getting a new page indexed, advice for eCommerce stores and affiliates and much more. In this weeks' challenge there is a tutorial on how to discover featured snippet opportunities and win them.
This first episode is free for everyone. Future episodes will be for paid subscribers only.