Search News You Can Use
Marie Haynes' Newsletter
Helpful advice, tips and challenges to help you improve your website.
This newsletter is sent out approximately every two weeks. The goal is not only to inform you of current news in the search industry, but also to give you actionable tips, tutorials, and techniques that you can use to improve your website.
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The light version will keep you updated on the most important news on Google algorithm updates, and more.
Paid subscribers get loads of detailed tutorials and insider tips.
Most recent episode:
Episode 24 - February 5, 2018 - In this episode, I’ve summarized some really helpful SEO articles that give us a lot of tips on optimizing our sites. There is good discussion on GSC beta and a number of content tips.
Episode 23 - January 19, 2018 - In this episode we go over December’s algorithm updates in greater detail as there really were some significant changes. Google is continually improving on their ability to surface the highest quality sites. We have news on the Page Speed Update that will be coming in July as well as insight into the new Google Search Console. Paid subscribers get several link building tips as well as a LOT of extra content that is not in the free (light) version.
Episode 22 - January 5, 2018 - Welcome to another exciting couple of weeks in the world of search! Years ago, Google’s Matt Cutts said that Google tries to minimize algorithm updates near the holidays, but this doesn’t appear to be the case this year. There were possibly two significant updates in December. Google made an official post to help us know what to expect with the mobile first index. They also announced the date on which sites with bad ads will start to have those ads blocked by Chrome. Paid members this month get a lot of goodies including a tip that every eCommerce site should be using to increase conversions and really good link building tips that work for most businesses.
Episode 21 - December 15, 2017 - Usually things slow down during the holiday season, but not this year! Google has made several announcements and changes in the last couple of months. In this episode we’ll discuss those changes plus talk about the new longer snippets in search, some things that can get you penalized, some tips (including link building) and more!
Episode 20 - November 23, 2017 - This episode has lots of tips that I picked up while attending and speaking at Pubcon Vegas. I learned a lot at this conference and I’m passing that information on to you. In this episode we’ll go over the latest algorithm updates, talk about some very important news for AMP publishers and have a thorough discussion on the latest news about disavowing. I also have a special gift for those of you who are paid subscribers.
Episode 19 - November 6, 2017 - This is one of the biggest newsletters I’ve published so far! There is an incredible amount of news from the local SEO industry. We also cover some recent quality updates. We’ll talk about the big geolocation change that Google made. I’ll share with you my strategy for finding internal link opportunities.
Episode 18 - October 20, 2017 - Once again we have had a super busy couple of weeks with a lot of search news. Google has been going crazy with algorithm changes. In this episode I’ll give some examples of sites that are being affected by the latest changes. We’ll also talk about Panda, and some good tips on broken link building.
Episode 17 - October 4, 2017 - Once again we have had a super busy couple of weeks with a lot of search news. Google has been going crazy with algorithm changes. In this episode I’ll give some examples of sites that are being affected by the latest changes. We’ll also talk about Panda, and some good link building tips.
Episode 16 - September 14, 2017 - Once again we have another huge episode as a lot has happened in the search world. There were several algorithm changes that seemed to be significant. One of these is a big local algo change. We'll talk more about user engagement as a ranking signal and we'll look at a few interesting developments that may make you want to consider implementing AMP. There are also a few link building tips in this episode.
Episode 15 - August 22, 2017 - In this episode we'll go over some recent algorithm changes. One appears to be link related and one is quality related. We'll discuss the latest http warnings from Google as well as several important changes in the local SEO field.
Paid subscribers get some neat things in this episode including a tip to help you find thin content on your site, information on making sure that your search pages are not being indexed, important info on above the fold content and a very cool thing that I discovered that allowed me to make a change and in two minutes see pages jump up to top ranking positions.
Episode 14 - August 9, 2017 - This is the largest newsletter update I have written so far! There have been a lot of significant changes in the Search Industry recently. In this episode, we discuss some significant algorithm changes and Google announcements. Paid subscribers get some thorough insight into a recent Panda patent and how we could take advantage of this information to help improve our rankings.
Episode 13 - July 24, 2017 - This episode has loads of Google Announcements. Google has made significant changes to Google Search Console, has announced Google Hire and is soon about to make a home page change that could change how we do SEO for many websites. In this episode I'll also share quite a few actionable tips that I learned at Mozcon last week.
Also, wait until you see how much I improved my Google Page Speed Insights score in our ongoing series on improving page speed.
Episode 12 - July 5, 2017 - In this episode we'll unpack the latest algorithm updates. We'll talk about Google Posts (which are different than Google Plus Posts and are a feature that every local business should be using.) We have a bunch of stuff on Panda. And, I'll show you how to use some new features in Chrome 59 which are really useful for site audits.
I'll also be sharing the second instalment on our Page Speed Improvement Guide. You'll be amazed to see how well I did at improving my page speed with a tactic that took me less than a minute to implement!
Episode 11 - June 19, 2017 - In this episode we have a lot of things to cover. Many of them were topics that came up at SMX Advanced. For paid subscribers, we're starting off on a series of super easy to implement tips to help you improve your page load time. At SMX Advanced, Gary Illyes commented that when we move to a mobile first index, your page speed on mobile is going to be super important. I have found that every tutorial that I read on making page speed improvements is extremely technical and complicated. I don't claim to be an expert on page load time, but I am learning. I'll walk you through the changes that I make to my own website so that you can implement similar ones on your site as well.
Episode 10 - June 5, 2017 - In this episode we'll unpack several Google announcements. I'll also share with you a great way to find and fix broken links using Google Analytics. This method is even better than finding broken links in Google Search Console. We'll talk about the difference between noindex and a robots.txt block, a way to see what your competitors are working on and a lot more.
There are a lot of articles in the recommended reading section as there have been some really good studies and reports published recently.
Episode 9 - May 22, 2017 - There have been a number of big algorithm changes in the last few weeks. In this episode we'll look at those dates. We'll also look at all of the latest news in the SEO industry. This episode includes a few tips to help you improve your site. It also goes over a great way to use your social profiles in order to get links.
Episode 8 - May 5, 2017 - In this episode we'll talk about my thoughts on how so many sites that were affected by Fred had issues with Expertise-Authority-Trust (E-A-T). We'll also cover a bug affecting Amp pages. There are several tips for local SEOS and also some link building advice and much more.
Episode 7 - April 20, 2017 - This is a massive episode of my newsletter. A lot of interesting things have happened recently. We had a couple of significant algorithm changes in April. I have written my thoughts on those. There is some new information on reavowing links that I found quite interesting as it contradicts something that Matt Cutts said two years ago. This episode has a couple of great tips for local SEOs and also for eCommerce stores.
My favorite part of this episode is the challenge in which I'm going to walk you through some steps that I took to try and increase conversions for one page of one of my sites. I'm going to challenge you to do the same! Note: This challenge is available to paid subscribers only.
Episode 6, April 7, 2017 - This is another packed episode. We'll talk about some possible algorithm updates over the last two weeks as well as the latest on the "Fred" Algorithm update. I'll share with you two things that you may be doing that could cause you problems with Google's mobile interstitial algorithm as well as some cool keyword research tips. There are also really good things in here for people with small businesses.
Episode 5, March 23, 2017 - The Fred Edition. This is a HUGE episode in which I talk all about my findings on the Fred algorithm change. You'll also find tips on how to find and deal with 404 pages, stuff about a potential adult update, a great way to get links to eCommerce sites and much much more.
Episode 4, March 9, 2017 - There are loads of tips in this episode including information on finding internal link opportunities, information about reviews that are a game changer for local SEO, step by step tips on how to find internal link opportunities, and so much more!
Episode 3, February 23, 2017 - This episode is packed with some great tips to help improve your on-page content. Have you notice the “People Also Ask” boxes in the SERPS? In this episode I’ll share with you an awesome way you can use these to your advantage. We talk about the recent February 7 algo update. Also, I give some really good tips on how to improve your above-the-fold content.
Many other topics are discussed in this episode as well.
Episode 2. February 9, 2017 - Information on Google algorithm changes, important news for WordPress site owners, and great tips for migrating to https. If you have a local business, you'll want to know more about something discovered about review stars. This episode includes several tips on looking for things that can cause your site to accidentally be removed from Google's index and much more.
Episode 1. January 26, 2017 - Information on crawl budgets, interstitial penalties, and the mobile first index. Tips include a simple way to improve WordPress security, tips for getting a new page indexed, advice for eCommerce stores and affiliates and much more. In this weeks' challenge there is a tutorial on how to discover featured snippet opportunities and win them.
This first episode is free for everyone. Future episodes will be for paid subscribers only.
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