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Episode 33 - May 22, 2018 (Light Version)

Click here for the paid members version

There is still a crazy amount of fluctuation in rankings. It looks like we have had a couple of big updates in the last week. In this episode, paid members have access to some interesting thoughts on Google’s attempts at spinning articles, how GDPR is going to affect Whois data and also, pretty interesting data on what happened when one of our clients started putting “near me” in their title tags.

In this episode:



Paid members also get the following:

  • Why FAQ pages are a good way to land features snippets for smaller clients
  • Details on why Chrome will no longer mark pages as secure
  • Info on a new Google Patent
  • Details on why Chrome is no longer blocking autoplaying video
  • Is it ok to have three sites that share the same codebase and are quite similar?
  • Can legal interstitials cause ranking issues?
  • There is a bug in Google news that is causing the BBC to be very prominently featured
  • Details on how Whois data will be affected by GDPR
  • Google is learning to spin articles...and this is really scary
  • Use this chrome extension to greatly improve your keyword research
  • Be careful in how you name your email lists!
  • Local SEO: A tip for finding content ideas
  • Local SEO: Yelp may be cracking down on review solicitation
  • Local SEO: Something weird has been going on with the formatting on GMB
  • Local SEO: A good example of a Google Post
  • Local SEO: Possible fluctuations around May 10th for Local Packs
  • Local SEO: Having problems with DoorDash?
  • Local SEO: Should you optimize for “near me” (including a real life case study from MHC!)
  • My tl;dr summary of some awesome recent SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Algorithm updates

I really thought that once we shifted to weekly publication of the newsletter, we would start having the odd week with no significant algorithm updates to report on. However, it looks like there were several sites that saw ranking shifts on May 14 and then quite a few more with movement on May 17-18, 2018.

This is a client of ours with whom we did both on-site quality improvements and filed a big disavow. We are continuing to see gains with most of these quality updates:

This is a local client of ours who has not been doing any link building, but rather, we have been working with them to help them produce content that is far more helpful than what their competitors have. They saw nice increases in some of their most important terms over the last week:

Glenn Gabe also noted significant changes around May 17-18:

It looks like these are just normal “quality tweaks”. If you were hit, my advice is the same as for most quality hits:

  • Do a thorough technical site audit.
  • Critically evaluate your site in the eyes of Google’s Quality Raters Guidelines.
  • Have someone who is not emotionally connected to your business review both your pages and your competitors’ pages and share their ideas on which is the most valuable.

Update your WordPress version

Google has sent out notifications advising that site to manually update to the latest version of WordPress. It looks like version 4.9.3 has a serious bug that is preventing auto-updates.


Mobile first indexing continues rolling out...


An excerpt from Rand Fishkin’s book, Lost and Founder

I have just finished reading Rand’s book, Lost and Founder. I have been listening to business audio books for a couple of years now and this by far my favorite so far. Even if you’re not starting a business, you will learn so much from reading this.

Qz.com published an excerpt from the book. I was thrilled to see that they published the section in which I was mentioned. 🙂 In it, I was talking about the issues I had with Moz’s spam score when it was released.

Marie Haynes, one of the world’s foremost experts in the field of web spam and Google penalty issues, left a comment in the launch blog post that summed up a lot of the sentiment around the release:

‘I wanted to like this tool, but I am really concerned that it could do more harm than good. Perhaps I have misunderstood its purpose.’

We’d talked to Marie during the development of the metric. We knew her concerns. We knew she was massively influential in the space and that her approval and support (and others like her) were a great barometer for our success at solving the problem, but we chose to launch while we were still “embarrassed” by our first version of the product, rather than waiting until we could develop something better. Perfect is the enemy of done, right?”


MHC is now in our new office

When I moved Marie Haynes Consulting Inc from my home office to leased office space, we initially occupied office #404. My husband never fully understood my “office not found” joke. We’re now moving on to the same building but suite #300. We’ve got floor to ceiling windows and super fast internet.

Want to come and work with us?


Where to find Marie

We are now live with our podcast on iTunes and Google Play Music

iTunes

Google Play Music

Youtube (weekly live updates)


Local SEO

What is Google Bulletin?

I have not heard many people talk about Google Bulletin. This is a new program that is still in Beta. It looks like this is an app that allows you to post local stories, updates and photos. Some are saying that this is Google’s attempt to create a better Twitter.

It does look like something we should pay attention to.


How to explain to clients the role that proximity plays


Recommended Reading

The March 7 and April 16 2018 Google Algorithm Updates - Relevance, quality, reverse Panda, and clues from the past [Part 1] - Glenn Gabe

May 16th, 2018

https://www.gsqi.com/marketing-blog/march-7-and-april-16-2018-google-algorithm-updates-part-one/

In the first of a two part series, Glenn Gabe writes about what we know so far about the March 7th and April 16th algorithm updates.

How to Earn Google Featured Snippets for Mobile: Large Scale Study - A.J. Ghergich

May 14th, 2018

https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study

This is a detailed report of the findings from a large study conducted by Ghergich & Co and SEMrush.

How to find backlinks - Brian Childs/Moz

August 10th, 2018

https://moz.com/blog/find-competitor-backlinks-next-level

This is a good resource from Moz that provides a walkthrough of how to create and export a list of competitor backlinks using the Moz link explorer tool.

Moz vs Ahrefs - The Final Frontier - Charles Floate

May 17th, 2018

https://charlesfloate.co.uk/moz-vs-ahrefs

In his most recent blog, Charles Floate offers a comparison between the popular SEO suites from Moz and Ahrefs.

Let’s Make Money: 4 Tactics for Agencies Looking to Success (Whiteboard Friday) - Russ Jones

May 18th, 2018

https://moz.com/blog/lets-make-money

In this week’s ‘Moz WhiteBoard Friday’, Russ Jones discusses the business side of the SEO industry.


Recommended Reading (Local SEO)

Time to act: Review Responses Just evolved from “Extra” to “Expected” - Miriam Ellis

May 16th, 2018

https://moz.com/blog/review-responses-expected

Miriam Ellis at Moz blogs about the impact of Google’s announcement on May 11th that they would be notifying reviewers when a business replied to their comments.

You just got attacked by Fake 1-Star Reviews. Now What? - Ryan Erskine

May 15th, 2018

https://www.forbes.com/sites/ryanerskine/2018/05/15/you-just-got-attacked-by-fake-1-star-reviews-now-what/#1fd8feb01071

Ryan Erskine, contributor at Forbes, writes about the rise in review sabotage - the practice of large numbers of people collectively leaving fake, negative reviews on companies.

Better Business Bureau Reviews are complex. Here’s what you need to know - Joy Hawkins

May 17th, 2018

https://searchengineland.com/better-business-bureau-reviews-298246

In this article Joy Hawkins agrees that for Local SEO the Better Business Bureau (BBB) is a great review site.


SEO Jobs


Want More?

Paid members also get the following:

  • Why FAQ pages are a good way to land features snippets for smaller clients
  • Details on why Chrome will no longer mark pages as secure
  • Info on a new Google Patent
  • Details on why Chrome is no longer blocking autoplaying video
  • Is it ok to have three sites that share the same codebase and are quite similar?
  • Can legal interstitials cause ranking issues?
  • There is a bug in Google news that is causing the BBC to be very prominently featured
  • Details on how Whois data will be affected by GDPR
  • Google is learning to spin articles...and this is really scary
  • Use this chrome extension to greatly improve your keyword research
  • Be careful in how you name your email lists!
  • Local SEO: A tip for finding content ideas
  • Local SEO: Yelp may be cracking down on review solicitation
  • Local SEO: Something weird has been going on with the formatting on GMB
  • Local SEO: A good example of a Google Post
  • Local SEO: Possible fluctuations around May 10th for Local Packs
  • Local SEO: Having problems with DoorDash?
  • Local SEO: Should you optimize for “near me” (including a real life case study from MHC!)
  • My tl;dr summary of some awesome recent SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

Want to see the full newsletter?

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Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.

 Marie's newsletter is a game changer because it manages to cut through the fluff and deliver high-quality information that is not only really important for those that do SEO, but it is presented in a format that is really easy to absorb.
If you are looking for a trusted information related to search that is highly actionable I would strongly recommend Marie's newsletter.
Paul Macnamara - Offers SEO Consulting at PaulMacnamara.com


That's it for this episode! Stay tuned for our Youtube video (my channel is here. If you want to follow me on Facebook, here is my page.


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