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Episode 36 - June 11, 2018 (Light Version)

Click here for the paid members version

It is still quite quiet in terms of algorithmic updates from Google. There are two dates in the last week on which we may have had a mild update, but neither of these seem terribly significant right now. In this episode, we will talk about when to use noindex and robots.txt blocks, new info from Google on webspam, a bug affecting GSC crawl stats, interesting patent info from Bill Slawski (along with my tips on how we can take advantage of this information) and finally, we’ll talk about some new aspects to Google Posts.

In this episode:



Paid members also get the following:

  • Meta-Tag Length warning won't be migrating to the New Search Console
  • Robots.txt does not guarantee pages are not indexed
  • GSC Crawl stats are STILL stuck on May 23
  • Major Google Patent Update
  • Are “combined content” search results on the way?
  • John Mueller says that changing the order of keywords in the title tag shouldn’t help with rankings
  • Are you technically ready for MFI?
  • Do you have reminders set up for this monthly check?
  • How long does it take for a site to recover from a quality algorithm hit?
  • Tip! Create bookmarks for useful tools that autoload data for the site you are on!
  • Another reason to use schema markup!
  • Tip! Add headlines to your testimonials!
  • Spotify have been using Optimise 360 for A/B testing
  • Definitions and Knowledge graphs appearing for site:/inurl: queries
  • Is noindex necessary with a Robots.txt?
  • Changes can sometimes take time…
  • Tip! Small changes to increase your outreach reply rate
  • Local SEO: Changes with user edits on Google listings
  • Local SEO: How to report spam on the GMB forum
  • Local SEO: GMB have started emailing confirmation that they have received your review flag
  • Local SEO: Will a location move hurt your business’ rankings?
  • Local SEO: A word of warning about review contests
  • Local SEO: How do you conduct a ‘Domain NAP Audit’?
  • My tl;dr summary of some awesome SEO and Local SEO articles

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Algorithm Updates

June 4, 2018 - Possible mild quality update

I am seeing several clients with slight increases starting June 4, 2018. However, none of these changes are very significant and some could even be seasonal. I’m going to list this in my algo updates list as a possible mild quality update, but it is debatable.

June 8, 2018 - Possible mild quality update

Barry Schwartz noticed some uptick in forum chatter on this date and thinks it may be an update. I have one client that is seeing big increases in traffic on this day. But, this is it. I’ll keep you updated on this potential update.

Not sure whether you’ve been affected by an algo update?

We are offering a service whereby we check your analytics for you weekly and let you know whether you’ve been affected by the latest Google updates. If you’re interested in signing up for this let me know. The price is currently $49 USD per month. This will likely increase for new signups once we decide to push this service mainstream.


Google announcement on spam

Any time I see Google make an announcement on spam, I get excited. However, this “announcement” appears to be just a reminder of how Google currently works to help reduce spam.

I did take the following away:

  • Google says that the majority of spam is now dealt with algorithmically.
  • They gave out six million manual actions in 2017. In 2016, this number was nine million. This lines up with my previous statements in which I said that I felt that Google was giving out fewer manual actions these days.
  • Last year they received 90,000 spam reports. I thought this number would be higher!

Changes to Google News features for Publishers

Google have announced that they are going to ‘deprecate’ a number of features, tags, and schema guidelines in the new version of Google News. The features that have been reported on being deprecated so far are:

  • Editors Picks
  • Standout and original-source tags
  • Ability to highlight mobile apps in the Google News Publisher Center
  • News crawl error tool on Search Console

Google has said these features may come back, revamped, in the future.


Top stories Carousel being rolled out on Desktop

The Top Stories feature displays current news stories related to search queries in a carousel at the top of the SERPs on mobile. It looks like this feature is starting to be rolled out onto desktop search as well.


SEO Tools

Mobile Moxie has a cool new tool:

You can sign up for an extended free trial here:


Local SEO

Product and Offer formats appear for Google Posts

Google My Business has announced two new forms of Google Posts. Product posts will allow businesses to post text and a video/photo of new products with a CTA. Offer posts will allow for a dedicated post for specific offers from your business including start/end dates, a ‘View offer’ CTA as well as space to include coupon codes and t&c’s. Previously this type of post would have been made by setting up a ‘Sale Event’ post. Presumably offer posts will expire once the offer ends (like events) however it is unclear right now how long product posts will remain active for.


A new layout on Google Posts

Looks like a couple changes are being made to the layout of Google posts including video and stats being included under posts!


Recommended Reading

The March 7 and April 16 2018 Google Algorithm Updates [Part 2] - Analysis and Findings from the 4/16 Update - Glenn Gabe

June 5th, 2018

https://www.gsqi.com/marketing-blog/analysis-and-findings-april-16-2018-google-algorithm-update-part-two/

This is a follow on from a piece from Glenn Gabe we reported on a couple weeks back regarding the March 7th Also update. In this report, he looks at the impact of the following April 16th Update  has in this context, and compares examples and of drops and surges in the sites he monitors.

Humbling SEO Fails from the BigSEO community - Steven van Vessum

June 6th, 2018

https://www.contentkingapp.com/blog/seo-fails-bigseo-community/

This article details the biggest, most embarrassing SEO fails that members of the r/BigSEO sub reddit community reported on for a contest run by Content King.

The Entity & Language Series: Frameworks, Translation, Natural Language and API’s (Part 2 of 5) - Cindy Krum

April 20th, 2018

https://mobilemoxie.com/blog/entity-language-series-frameworks-translation-natural-language-apis-2-of-6/

Cindy Krum has released the second part of Mobile Moxie’s five part series on how she believes web search is changing with mobile-first indexing.

10 Ignored SEO Tasks That Can Boost Your Rankings - Lenny Johnson

June 1st, 2018

https://www.semrush.com/blog/ignored-seo-tasks-boost-rankings/

This run down of Lenny Johnson’s top ten valuable SEO tasks that are often ignored, Lenny also includes some interesting current statistics on search and why ranking near the top of organic search is so essential for business.

Youtube Marketing Hub - Backlinko

https://backlinko.com/hub/youtube

This is a good resource/course for anyone looking to up their youtube marketing game.

Risk Averse Link-Building - Russ Jones/Whiteboard Friday

June 8th, 2018

https://moz.com/blog/risk-averse-link-building-whiteboard-friday

In this week’s Moz Whiteboard Friday Russ Jones discusses quality link-building.

Long Tail Keywords: The Complete Guide to Generating Tons of Targeting Traffic - Alex Chris

June 8th, 2018

https://www.reliablesoft.net/long-tail-keywords-guide/

This guide from Alex Chris is on everything related to winning long tail keyword driven traffic.

How a few pages can make or break your website - Jeff Baker

June 11th, 2018

https://moz.com/blog/how-a-few-pages-can-make-or-break-your-website

In this post on Moz, Jeff Baker writes about the importance of quality over quantity content.


Recommended Reading (Local SEO)

Next Level ROI Reporting for Local SEO - Colan Nielsen

June 5th, 2018

https://www.sterlingsky.ca/next-level-roi-reporting-for-local-seo/

Following on from a Moz article that Joy Hawkins wrote last year on 5 tips of how to report on ROI for local SEO, Colan Nielsen add’s point number 6 - Move beyond SEO!

Don’t Ever Trust Google With Your Life - Dan Leibson

June 6th, 2018

http://www.localseoguide.com/dont-ever-trust-google-life/

This article from Dan Leibson touches on a serious issue that has been circulating in the local search community for a while - very poor quality YMYL GMB listings for emergency medical services (EMS).


SEO Jobs


Where to find Marie

We are now live with our podcast on iTunes and Google Play Music

iTunes

Google Play Music

Youtube (weekly live updates)


Want More?

Paid members also get the following:

  • Meta-Tag Length warning won't be migrating to the New Search Console
  • Robots.txt does not guarantee pages are not indexed
  • GSC Crawl stats are STILL stuck on May 23
  • Major Google Patent Update
  • Are “combined content” search results on the way?
  • John Mueller says that changing the order of keywords in the title tag shouldn’t help with rankings
  • Are you technically ready for MFI?
  • Do you have reminders set up for this monthly check?
  • How long does it take for a site to recover from a quality algorithm hit?
  • Tip! Create bookmarks for useful tools that autoload data for the site you are on!
  • Another reason to use schema markup!
  • Tip! Add headlines to your testimonials!
  • Spotify have been using Optimise 360 for A/B testing
  • Definitions and Knowledge graphs appearing for site:/inurl: queries
  • Is noindex necessary with a Robots.txt?
  • Changes can sometimes take time…
  • Tip! Small changes to increase your outreach reply rate
  • Local SEO: Changes with user edits on Google listings
  • Local SEO: How to report spam on the GMB forum
  • Local SEO: GMB have started emailing confirmation that they have received your review flag
  • Local SEO: Will a location move hurt your business’ rankings?
  • Local SEO: A word of warning about review contests
  • Local SEO: How do you conduct a ‘Domain NAP Audit’?
  • My tl;dr summary of some awesome SEO and Local SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.

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If you are looking for a trusted information related to search that is highly actionable I would strongly recommend Marie's newsletter.
Paul Macnamara - Offers SEO Consulting at PaulMacnamara.com


That's it for this episode! Stay tuned for our Youtube video (my channel is here). If you want to follow me on Facebook, here is my page.


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