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Episode 41 - July 17, 2018 (Light Version)

Click here for the paid members version

Did you survive Google’s Page Speed update? In this episode, we’ll look at what kind of an impact it has had so far. We’ve got lots of great local info in this episode including information on adding a call to action on Google Posts and an interesting study that looks at whether reviews can help with rankings.

In this episode:



Paid members also get the following:

  • What happens when everyone’s website is perfect?
  • If your content is important, make sure it is not trapped in infinite scroll
  • A great linkbait campaign
  • Can changing your publishing date impact rankings?
  • A word of warning about GTM
  • Definition of Rank Brain
  • Is it ok to have multiple pages targeting the same keyword?
  • Tip/Tool! How to better monitor your users engagement
  • Disavowing in the Mobile First World
  • Perficient acquires Stone Temple
  • Nuggets from Chrome’s updated whitepaper
  • Local SEO: Linkedin moves in on the local market
  • Local SEO: Case Study - Can Google reviews help your local rankings?
  • Local SEO: Simple tip for improving local rankings
  • Local SEO: Great tip for using Google posts
  • Local SEO: How many businesses are using Google posts
  • Local SEO: Great tips from Mozcon on reviews
  • Testing if CTR affects rankings/Google Suggest
  • My tl;dr summaries of some awesome SEO and Local SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Algorithm updates

What impact did the Page Speed Update have?

Google’s Page Speed Update rolled out on July 9, 2018. So far, it seems that this update has not had a massive effect.

Mozcast is showing just a slight blip in algo turbulence on that day:

 

SEMRush shows a bit of an increase, but again, not much:

Algoroo is not showing any increase:

We looked at data across all of the sites that we monitor and we did indeed see a fair number of sites that saw significant traffic changes starting on July 9. However, the changes are not always what we expected.

For some of our clients, we saw nice increases. Here is one in a competitive niche. This increase coincides with the July 9 update:

And they have beautiful page speed insights scores:

However, other cases really didn’t make sense. For example, here is a site that has nice page speed insights scores. Yet, they saw a significant decrease in rankings and traffic starting July 9:

We’re not sure whether this means that perhaps some competitors got an extra boost by taking their sites from red scores to green and started to outrank them, or whether something else is going on.

We also saw several other cases where the opposite happened. Take for example this site. It has really poor page speed scores. We tend to pay more attention to the “Optimization” score as I believe a Google employee had previously commented that this is the important number when it comes to speed.

Yet, the site saw nice boosts across the board:

We haven’t had any emails as of yet from people who are looking for help because of a July 9 traffic drop. I do believe that something significant happened with Google’s algorithms on July 9...but...it’s hard to say at this point exactly what this is.

If you have seen a significant increase or decrease on July 9, I’d love to hear from you.


Google releases more access to GSC API data

The Google search console API has been given a little boost recently, with the maximum results/requests level being raised to 25k, which in real terms should mean you should now be able to access all the data from search console through the API. You can read more about these changes and the advice Google is giving for utilising it here. The Webmaster team also announced that in the coming month they will include a feature that allows you to better filter queries through the search consoles API.


New Google images referral source url coming soon!

The Webmaster team have announced that they will be rolling out a new referral source url for Google images. The url will be placed in the HTTP head and for analytics users it will show up to tell you when traffic was brought to your site via an image search. For the tool makers out there, Google is recommending that they make changes to ingest this new feature into their applications.


Google Jobs now live in the UK

Google announced this week that Google jobs is now live in the UK. Now, searches for things like “jobs near me” will display jobs right in the SERPS:

These jobs are taken from the well known job portals. You should also be able to get your own site to rank in this spot by implementing jobs schema.


How accurate is the data in GSC?

According to John Mueller, it’s pretty darn good:

A lot of SEO’s will disagree though. So, we thought we would do a bit of a study to see if GSC query rankings reflected what we were seeing in real life.

This study was challenging to do as many rankings are likely affected by location. However, I think you’ll find the results interesting:

How accurate is GSC ranking data.

Spoiler alert: For many sites the rankings were not very accurate. However, we don’t know whether this is because of locational changes or whether it truly represents inaccuracies. We plan to follow this up soon by also reporting on what several keyword ranking tools are reporting.

 

 


Bing’s Webmaster tools API is down

Mike Sullivan was the first to notice this. So if you run any tools or dashboards using this API this could account for lost data.


Cross Device Capabilities for Google Analytics

This is huge news that Glenn Gabe brought out attention to. Google has announced that they will be providing data about when users viewed sites/pages from 2+ different devices. This ties in to what we discussed last week from Pete Meyers’ Whiteboard Friday regarding the importance of treating users search habits as a journey across devices. Now we will have a way to measure and track this!

Here is an excerpt from Google’s article:


Local SEO

‘Call Now’ CTA added to Google posts

Joy Hawkins and her team have spotted a new call to action option for Google Posts for businesses that encourages the customer to ‘Call Now’. The feature only lets you use the default number on your GMB so sadly no call tracking is possible at this point.


New events data in GMB knowledge panel

Another new feature has been spotted in the GMB knowledge panel that displays events happening ‘Today and Tomorrow’. It looks like this information is being pulled from third party sites like Eventbrite.


New GMB insights feature

The new feature, spotted by Mike Blumenthal, allows users to see The most popular queries for your business by unique users” and is currently showing just more than a month’s worth of data.

It should be noted that this does not appear to have been rolled out to everyone just yet.


SEO Jobs


Recommended Reading

What to Do If Your Most Popular Pages Aren't Converting - Jenny Halasz

July 10th, 2018

https://www.searchenginejournal.com/popular-pages-not-converting/260287/

This article by Jenny Halasz talks about pages which aren’t useful to a site’s core business or lead to conversions, but receive a lot of traffic on their own.

Backing the Underdog: Six Areas Bing Has the Edge on Google - Sam Marsden

July 10th, 2018

http://www.stateofdigital.com/backing-the-underdog-six-areas-bing-has-the-edge-on-google/

The article focuses on areas in which Bing may have an edge on Google, like better site migration, advantages in Webmaster Tools, and most importantly in intelligent search.

How to make and track clickable phone numbers online - John Doherty

July 10th, 2018

https://www.getcredo.com/track-clickable-phone-numbers-online/

This is a good walk through tutorial from John Doherty for setting up call trackers for clickable phone numbers for your business. Implementing this kind of tracking is a good idea if you get a lot of phone traffic driving conversions.

Trapped in Google’s New Video Carousel’s - A Dangerous SERP Feature for Some E-Commerce Sites [Case Study] - Glenn Gabe

July 17th, 2018

https://www.gsqi.com/marketing-blog/trapped-in-google-video-carousels-case-study/

With Google rolling out video carousels officially, and rapidly from the start of June there has also been a lot of chatter from people asking Google how to get themselves removed from the carousel.

How Not To Go Broke as a Digital Freelancer - Jeremy Rivera

July 9th, 2018

https://raventools.com/blog/not-go-broke-digital-freelancer-%F0%9F%92%B8/

In this article, solo entrepreneur Jeremy Rivera explains his tips on being a freelancer or running a consulting business.

12 Things You Might Not Have Known About Title Tags - Pratik Dholakiya

https://www.oncrawl.com/oncrawl-seo-thoughts/12-things-might-not-known-title-tags/

This article provides a good summary on key title tag points regarding SEO.

Here’s Why Your Static Websites Need HTTPS - Troy Hunt

July 13th, 2018

https://www.troyhunt.com/heres-why-your-static-website-needs-https/

Developer and speaker Troy Hunt discusses the core reasons why switching to HTTPS is important for every website.

What You Need To Know About Google’s Speed Update - Martin Woods

July 11th, 2018

https://salt.agency/blog/what-you-need-to-know-about-googles-speed-update/

In this article, Martin Woods covers what we know about Google’s new speed update.

The Guide To Local Link Building Via Existing Relationships - Claudia Cruz

July 11, 2018

https://zipsprout.com/blog/the-guide-to-local-link-building-via-existing-relationships/

When doing link building, existing relationships are often overlooked depending on your business.

Google Ranking Factors With Cyrus Shepard

July 12th, 2018

https://www.siegemedia.com/seo/google-ranking-factors

In this post, Ross Hudgens interviews SEO expert and writer Cyrus Shephard about his experience in SEO and his most recent article.

How To Create Content For Ecommerce - Nick Eubanks

July 11th, 2018

https://ftf.agency/ecommerce-content/

In this article, Nick Eubanks looks at all the different types of content that ecommerce sites should be creating to maximise traffic.

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing - Paul Roetzer

January 9th, 2018

https://www.pr2020.com/blog/point-pricing-how-we-finally-eliminated-hours-from-marketing-agency-pricing

This is an interesting timeline on a company trying to come up with their ideal pricing model after being frustrated with the hourly based ones that are so prevalent today.

The 7 SEO strategies that will help you rank higher on Google - John Doherty

July 13th, 2018

https://www.getcredo.com/how-to-rank-higher-on-google/

Although we have covered most of these strategies before, this article reiterates some core points about ranking better in SEO.

How to Leverage Keyword Cannibalization to Crush Your SEO - Steven Boffa

https://www.poweredbysearch.com/blog/how-to-leverage-keyword-cannibalization/

Keyword cannibalization is when pages on your site essentially compete with each other for the same keyword, leading to negative implications. The article looks at different ways to find keywords that are potentially being cannibalized using different tools like Google analytics and ahrefs tools to find problems.

Simplified Approach to Advanced SEO - Jason Acidre

July 2018

https://kaiserthesage.com/how-to-seo/

In this detailed article, Jason Acidre focuses on something we have been talking about for a while - optimising based upon “Authority, Relevance and Performance”.


Recommended Reading (Local SEO)

Google My Business listings: 5 frequently asked questions - Sherry Bonelli

July 10, 2018

https://searchengineland.com/google-my-business-listings-5-frequently-asked-questions-301499

In this article, Sherry Bonelli answers 5 common questions about Google My Business listings.

July 11th, 2018

https://niftymarketing.com/local-content-scale-creativity-awesome/

This slide deck is from Mike Ramsey’s MozCon presentation on building a local marketing strategy.

The Ultimate List of Local Link Building Ideas

July 10th, 2018

https://niftymarketing.com/list-of-local-link-building-ideas/

This article takes an advanced look at acquiring local links and how you can use potential projects to your advantage to do this.

Local Seo: A Simple (but complete) Guide - Joshua Hardwick

July 13th, 2018

https://ahrefs.com/blog/local-seo/

This is a really fantastic guide for anyone looking to implement a thorough Local SEO campaign for themselves or their client. It is a fairly long guide, but covers everything from the basic’s such as claiming your GMB profile, to the more advanced aspects of managing and maintaining a good local presence in the SERPs.

Anomalies still in Google Business Listing Search Queries, but Getting Better - Tim Capper

July 16th, 2018

https://onlineownership.com/anomalies-still-in-google-business-listing-search-queries-but-getting-better/

In this post, Tim Capper shares his data on some anomalies that have been showing up in the new Queries section on his Google My Business insights.


Where to find Marie

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Want More?

Paid members also get the following:

  • What happens when everyone’s website is perfect?
  • If your content is important, make sure it is not trapped in infinite scroll
  • A great linkbait campaign
  • Can changing your publishing date impact rankings?
  • A word of warning about GTM
  • Definition of Rank Brain
  • Is it ok to have multiple pages targeting the same keyword?
  • Tip/Tool! How to better monitor your users engagement
  • Disavowing in the Mobile First World
  • Perficient acquires Stone Temple
  • Nuggets from Chrome’s updated whitepaper
  • Local SEO: Linkedin moves in on the local market
  • Local SEO: Case Study - Can Google reviews help your local rankings?
  • Local SEO: Simple tip for improving local rankings
  • Local SEO: Great tip for using Google posts
  • Local SEO: How many businesses are using Google posts
  • Local SEO: Great tips from Mozcon on reviews
  • Testing if CTR affects rankings/Google Suggest
  • My tl;dr summaries of some awesome SEO and Local SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.

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