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Episode 43 - July 31, 2018 (Light Version)

Click here for the paid members version

We’ve got some good information in this episode from John Mueller as he had a very insightful help hangout this week. There were no obvious algorithm updates this week. In fact, thing were relatively quiet in terms of Google changes. In this episode, paid subscribers will get great info on whether DMCA requests hurt your rankings, whether you should have multiple location pages, and also whether the location of your server matters for SEO.

In this episode:



Paid members also get the following:

  • Why does Fetch in GSC work, but Fetch & Render gives an error?
  • Google bombs seem to be less effective now in image SERPs
  • Non-secure label isn’t visible on chrome mobile pages yet
  • Interesting thoughts on how CTR and rankings could be related
  • Can multiple DMCA requests hurt your rankings?
  • Great WordPress advice before upgrading to the next version
  • If a spammy site scrapes your content, can it hurt you?
  • Information on how Google is getting better at ignoring self made links.
  • Does the location of your server matter?
  • How long does it take for pages to get reindexed after a deindexing penalty?
  • Three things that are necessary in order for structured data markup to show in the SERPS
  • Tip for Navigating Chrome Dev Tools
  • Local SEO: Does your business name in your GMB listing have to match your business license?
  • Local SEO: Important point about local content
  • Local SEO: If you have a few locations, should you create pages for each location?
  • Local SEO: Can you mark up third party reviews on your site?
  • Local SEO: Bulk insights still not downloading for agency dashboard
  • Local SEO: You may want to check that your embedded maps are working
  • My tl;dr summary of some awesome recent SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Algorithm updates

There were no significant updates to report on this week. However, we are continuing to see that July 21-22 was a big update. Many of our clients that had been working on improving overall site quality and displaying their E-A-T. Here is one of our clients for whom we did a site review for. They wrote to tell us that their main keyword has jumped up from page 2-3 to a #2 ranking!


Google Events are now live

Google announced officially now that Google events are live. You’ll see things in your Google feed that are tailored to you. We have mentioned this before, but if you want your website to appear in this events section, you can do so by implementing event schema.


Small Google Assistant Update

Eligible publishers can now mark up part of an article for Google Assistant to read if it’s relevant to a question. This is available to news publishers and uses the Speakable Markup.


No more submitting urls via the SERPS

We reported on this last week and now it is a reality. You used to be able to submit a url to Google by simply typing in “submit url”, but this no longer works:

You can still submit urls for recrawling in Google Search Console.


Google Adwords is becoming Google Ads

You have likely already heard that Google Adwords is rebranding to Google Ads. This is live now.

It's interesting that Google redirects Adwords to Ads with a 302 redirect (as 302's are supposed to be for temporary moves.)


Google’s Top Contributor Program being rebranded as Product Experts

Google’s invite only experts summit is being rebranded this fall, which supposedly comes with a ‘new look’ to the community.

https://events.withgoogle.com/google-product-expert-summit-2018/program-rebrand/#content


SEO Tools

Localization tool

Courtesy of Valentin Pletzer comes this fantastic tool for easily checking Google SERPs for keyword rankings at any location. With the changes Google has made with an emphasis on relevance and proximity in the past few years, this has become far more difficult to do easily without the hassle of a VPN service.

Color scheme tool

Here is a neat tool for helping you select a colour scheme for your brand/website.  You just drag and drop a photo into Canva and it generates a palette you can easily copy the color names and codes from.

Scraper Tool

This chrome extension will save you a lot of time and frustration trying to get data from a webpage copied neatly into a spreadsheet.


Local SEO

New Indoor Maps feature

Masaki Okazawa noticed that Google now pulls indoor maps from businesses if they opt to add them. For example, grocery stores can provide a floor plan with detailed sections, or stadiums could even provide maps with seat numbers. If you’re interested in adding this feature, check out this Google Maps page.


Bing finally fixes Webmaster Tools API

After about three weeks of it being down, Bing announced that they’ve resolved the technical glitch with their Webmaster Tools API.


Bing now supports JSON-LD in Webmaster Tools

Bing had been displaying JSON-LD markup in their SERPs for several months already but have now introduced a validator tool within Webmaster Tools. As Jennifer Slegg points out, this should line up with Google’s markup validator but it’s worth checking both in case.


SEO Jobs


Recommended Reading

A Simple Guide to Turning (Unlinked) Brand Mentions into Links - Joshua Hardwick

July 24th, 2018

https://ahrefs.com/blog/unlinked-mentions/

Joshua Hardwick explains how you can use tools on the web to find unlinked brand mentions.

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

July 24th, 2018

In Moz’s most recent Whiteboard Friday, Rand Fishkin discusses Reputation Management and how to own your branded Keywords.

The GaryVee Content Model

July 24, 2018

https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

GaryVee posted a slideshare deck from one of his presentations discussing his content model which can help you visualize and understand how your own content should be broken down, bringing value to your audience.

Smart content execution will net a lot of inbound links

July 24, 2018

https://searchengineland.com/smart-content-execution-will-net-a-lot-of-inbound-links-302513

Paddy Moogan wrote a great article discussing the reasons why your link building campaign didn’t go as planned and what your should focus on going forward.

What do dolphins eat? Lessons from how kids search

July 26, 2018

https://www.distilled.net/resources/what-do-dolphins-eat-lessons-from-how-kids-search/

Will Critchlow at Distilled.net wrote an article covering some interesting studies done on how children search the web and what can be learned from those results.

How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content

July 23, 2018

https://www.animalz.co/blog/content-pruning/

In this article, Jimmy Daly looks at how one company was able to get twice as much organic traffic by deleting half their blog posts.

DIY or outsourcing – SEO agencies, freelancers or in-house experts?

https://www.sistrix.com/agencies-freelancers-inhouse

Steve Paine talks to five experienced SEOs about whether companies should DIY or outsource their SEO needs.

Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

July 27, 2018

https://moz.com/blog/diagnosing-ranking-drops

Moz’s whiteboard Friday had Kameron Jenkins describe an interesting flow chart that can help diagnose ranking drops. This step by step process outlines some simple yes or no questions that can help you find reasons why your site may be losing traffic.

Tips and Tricks to help you control your Online Reputation

July 29, 2018

https://www.andydrinkwater.com/tips-and-tricks-to-take-control-of-your-online-reputation/

Andy Drinkwater wrote a great article stressing the importance of managing your online reputation. He cites a recent PEW Study stating that 91% of people trust the results from a search engine and this will likely continue to grow as results become more reliable.


Where to find Marie

We are now live with our podcast on iTunes and Google Play Music

iTunes

Google Play Music

Youtube (weekly live updates)


Want More?

Paid members also get the following:

  • Why does Fetch in GSC work, but Fetch & Render gives an error?
  • Google bombs seem to be less effective now in image SERPs
  • Non-secure label isn’t visible on chrome mobile pages yet
  • Interesting thoughts on how CTR and rankings could be related
  • Can multiple DMCA requests hurt your rankings?
  • Great WordPress advice before upgrading to the next version
  • If a spammy site scrapes your content, can it hurt you?
  • Information on how Google is getting better at ignoring self made links.
  • Does the location of your server matter?
  • How long does it take for pages to get reindexed after a deindexing penalty?
  • Three things that are necessary in order for structured data markup to show in the SERPS
  • Tip for Navigating Chrome Dev Tools
  • Local SEO: Does your business name in your GMB listing have to match your business license?
  • Local SEO: Important point about local content
  • Local SEO: If you have a few locations, should you create pages for each location?
  • Local SEO: Can you mark up third party reviews on your site?
  • Local SEO: Bulk insights still not downloading for agency dashboard
  • Local SEO: You may want to check that your embedded maps are working
  • My tl;dr summary of some awesome recent SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.

 Marie's newsletter is a game changer because it manages to cut through the fluff and deliver high-quality information that is not only really important for those that do SEO, but it is presented in a format that is really easy to absorb.
If you are looking for a trusted information related to search that is highly actionable I would strongly recommend Marie's newsletter.
Paul Macnamara - Offers SEO Consulting at PaulMacnamara.com


That's it for this episode! Stay tuned for our Youtube video (my channel is here). If you want to follow me on Facebook, here is my page.

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