emailSearch News You Can Use
Episode 63 - December 28, 2018 - Light Version

Looking for the paid members version? Log in here

Merry Christmas to everyone who celebrates it! We’ve got a smaller newsletter this week as Google has been relatively quiet. Still, in this episode there is a lot to learn. We’ll talk about an interesting line in Google’s documentation on link schemes, whether or not you should disavow foreign spam links, an interesting use of schema and more.

In this episode:


Paid members also get the following:

  • Skills a technical SEO should have
  • Should you be disavowing odd foreign SEO spam links?
  • Domain Sets are still available in the old version of GSC
  • Great tip from Matt Cutts
  • Is Google developing another social network?
  • Fake Google partner called out by Google
  • Slack is using "how to" schema
  • Latest thoughts on the new WordPress editor
  • Interesting question about a site that is not compatible with Chrome 41
  • How many people work on the core search algorithm at Google?

Algorithm updates

We didn’t notice any obvious, significant algorithm updates over the last week. It’s often hard to measure algorithm updates at this time of year as there is so much seasonality. We did not notice any obvious changes across sites we monitor that we couldn’t attribute to seasonality.


Google announcements and news

Requiring a link as part of your TOS? This is against Google’s guidelines

This addition to Google’s documentation on link schemes was added at some point between August and October this year. I only just noticed it, but it is important!


Google admits that they use mentions

This is a great find by Barry Schwartz. In a recent help hangout, John Mueller was asked whether Google uses mentions. Or, in other words, if an authoritative source mentions you, but doesn’t link to you, does Google use that for anything?

John said, “We would pick that up as a mention on on another website but it's not a link, it doesn't pass any PageRank. So it's kind of not really the same thing as a link.

So, how would Google possibly use a mention if it’s not the same thing as a link that passes PageRank? Personally, I think that this is connected to E-A-T. The “A” in E-A-T stands for “Authoritativeness”. If you have loads of mentions in authoritative places, then this will build up your E-A-T. Our thought is that if you have enough E-A-T, then this can help you to rank better with subsequent quality updates.

So, let’s say that your competitor has a bunch of links from tiny sites that no one ever visits, but you have a bunch of unlinked mentions on big authoritative sites in your vertical. My guess is that those mentions improve your E-A-T. If there are enough of them to make you seem authoritative in your niche, then these are likely more powerful than links from non-authoritative sites.

Please know though that we can’t prove this just yet.


My E-A-T Webinar – Part 1 of 3

Missed my free webinar on E-A-T last week? Part 1 is available for your viewing pleasure! We covered a lot of material thanks in part to the vast amount of questions we gathered from SEOs.

Don’t forget to stay tuned for part 2 (Author E-A-T) and part 3 (Trust) in the coming weeks.

Thanks for the shoutout, Glenn!


Local SEO - Google changes and announcements

Google My Businesses now has a new UI

Google has refreshed it’s UI for the Product Editor tab. Right now, items added through Product Editor appear in the business profile on the mobile version of Google Search. These do not influence or appear in the search results currently.


Recommended Reading

Paid newsletter subscribers get our more detailed summaries of each of these posts.

Building Links to Sales Pages – Garrett French’s Hangout
December 19th, 2018

Owner of Citation Labs link building agency, Garrett French, talks processes, concepts, and helpful tactics to create valuable white-hat links to product and sales pages. Check out the Google Hangout link above for more.


Content Analytics with SEMRush’s Ashley Ward
https://www.siegemedia.com/strategy/content-analytics
December 17th, 2018

This interview by Ross Hudgens and Ashley Ward has some great tips!


Searching For Buried Treasure – How To Find More Of Your Featured Snippets Using Google Search Console (GSC), Analytics Edge, And SEMrush Position Tracking – Glenn Gabe
https://www.gsqi.com/marketing-blog/how-to-find-more-featured-snippets-gsc-semrush/ 
December 20th, 2018

This interesting article by Glenn Gabe, he highlights how you can leverage all the SEO tools at your disposal to help export your top queries from Google Search Console and find out which ones won a featured snippet.


Which SEO Techniques Are Important to do Frequently – Tyler Bishop
https://blog.ezoic.com/which-seo-techniques-are-important-to-do-frequently/
December 19th, 2018

Inspired by Shelby Kang’s recent popular SEO checklist on their shared podcast, Tyler Bishop realized that some SEO techniques are far more important, and thus need to be done much more often. So what does he recommend?


What is Enhanced Ecommerce in Google Analytics? – Richard Robertson
https://builtvisible.com/what-is-enhanced-ecommerce-in-google-analytics/?linkId=61284866
December 18th, 2018

Google Analytics has a ton of great features, although for many, the advanced Ecommerce features seem daunting. The standard Ecommerce plugin can absolutely help you track transactions, but it’s the Enhanced Ecommerce that provides the more sophisticated information.


Use Google Data Studio to Export Google Search Console Data by Date – Jonathan Jones
https://www.mrjonathanjones.com/2018/12/20/google-data-studio-alternative-report-to-google-search-console/
December 20th, 2018

While old GSC user interface has been retired and replaced by the Search Analytics report, users have expressed concern over the core functionality of it. The Google Search Analytics report has been one of the favourites in GSC, as it provides an abundance of great data. However, on the new one, you cannot export data. As Jonathan explains, there’s a solution: Google Data Studio.


Will Google Home Hub ever become a useful local search tool? – Greg Sterling
https://searchengineland.com/will-google-home-hub-ever-become-a-useful-local-search-tool-309608
December 18th, 2018

With smart speakers on the steady rise, we often wonder what else needs to be done to improve the effectiveness for local search. 


Image SEO: 12 Actionable Tips (for More Organic Traffic) – Joshua Hardwick
https://ahrefs.com/blog/image-seo/
December 18th, 2018

Joshua provides 12 actionable image optimization tips for more organic traffic that go well beyond alt tags.


Recommended Reading (Local SEO)

The Yelp Purge of 2018 – Yelp’s New Algorithm Filters More Reviews – Len Raleigh
https://www.telapost.com/yelp-purge-2018/
December 18th, 2018

Back in November, Yelp changed their algorithm in what one Yelp representative called, the “Yelp Purge of 2018”. Unlike previous review filtering in the past, this one seems to have changed the way they handle ‘Recommended Reviews’, which seemingly has an impact on virtually all businesses across every niche.

 


SEO Jobs


Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

Are you subscribed to my newsletter?

Get the lite version for free:

Or Subscribe to the full version for $18/month:


Want More?

Paid members also get the following:

  • Skills a technical SEO should have
  • Should you be disavowing odd foreign SEO spam links?
  • Domain Sets are still available in the old version of GSC
  • Great tip from Matt Cutts
  • Is Google developing another social network?
  • Fake Google partner called out by Google
  • Slack is using "how to" schema
  • Latest thoughts on the new WordPress editor
  • Interesting question about a site that is not compatible with Chrome 41
  • How many people work on the core search algorithm at Google?
  • My tl;dr summary of some awesome recent SEO and local SEO articles

Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

Want to see the full newsletter?

It's well worth the $18 per month!

You can subscribe to Dr. Marie Haynes' newsletter by clicking on the Paypal button below. You'll get an action packed email every two weeks.

You'll also have access to past episodes, including this one.


Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.

 Marie's newsletter is a game changer because it manages to cut through the fluff and deliver high-quality information that is not only really important for those that do SEO, but it is presented in a format that is really easy to absorb.
If you are looking for a trusted information related to search that is highly actionable I would strongly recommend Marie's newsletter.
Paul Macnamara - Offers SEO Consulting at PaulMacnamara.com


That's it for this episode! Stay tuned for our Youtube video (my channel is here). If you want to follow me on Facebook, here is my page.


 

Paid Member Login

Username
Password

» Lost your Password?

 

 

Google update newsletter

Want an update when Google makes a big algorithm change or other announcement? Sign up here!

This is a weekly newsletter. We will never send spam. Unsubscribe at any time. Powered by ConvertKit